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NASCAR Reveals New Brand, Series Name

It is a new year. Out with the old and in with the new official brand name identity for NASCAR. Beginning in January, 2017, NASCAR will welcome the Monster Energy Cup Series of the sports premier series. NASCAR has taken steps to share the new brand identity with their millions of fans on social media sites. Fans are certainly in awe of the Monster Energy Cup Series mark. with the Monster Energy Logo. NASCAR has been taking steps to revive their image and broadening their fan base for quite some time. The new design is a way to refresh their image while paying tribute to previous designs that date back to 1948. Jill Gregory is very enthusiastic about the new brand design for NASCAR. She is the senior vice president and chief marketing officer of the organization. She states that the new design is modern, sleek, elegant, and recognizing the impact of history by the inclusion of previous marks in the updated design. You can look forward to the 59th running of the Daytona 500 at Daytona International Speedway on February 26th, that will feature the premier of the Monster Energy NASCAR Cup Series point race. Check local stations for exact time. Get your tickets at NASCAR.com/tickets.
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